Following the FSSAI’s action against “100%” claims on packaged foods such as honey and ghee, doctors are cautioning consumers about the “health halo” effect. When a product is labelled “100% natural” or “100% pure”, people often assume it is automatically healthy and may end up eating more of it. Experts advise reading labels carefully, checking serving sizes and not judging a food’s health value by its slogan. Even nutritious foods like honey and ghee are calorie-rich, so portion control matters, especially for people with diabetes or obesity. Choose packaged foods based on ingredients and nutrition facts, not marketing claims.
