How the Multivitamins Market in India is Growing
The multivitamins market in India is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and a growing middle-class population. In 2022, the Indian vitamin supplements market generated approximately USD 2.98 billion in revenue and is projected to reach USD 7.33 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.9% . This growth is further supported by the expanding e-commerce sector, which has enhanced accessibility to a wide range of multivitamin products. Additionally, the increasing prevalence of lifestyle-related health issues, such as obesity and diabetes, has fueled demand for supplements that support overall wellness. The market is also witnessing a shift towards personalized and plant-based supplements, catering to the evolving preferences of health-conscious consumers. With these trends, the multivitamins market in India is poised for continued expansion in the coming years.